Restaurant Marketing today!

Written By Tom Larsen



Many restaurant and QSR loyalty programs still rely on discounts to drive repeat visits. The result is predictable: interchangeable programs, shrinking margins, and little emotional connection with customers.

The brands setting the pace today are moving beyond discounts, combining rewards with experiences and using customer behavior to shape every touchpoint.

Zeta helps restaurant and QSR teams turn loyalty into a growth engine by unifying identity, loyalty, and omnichannel execution across apps, digital channels, and in-store moments, without adding operational strain for lean teams.

KFC Rewards surpassed 6 million members in its first year, transforming its mobile app into a loyalty hub with rewards, gamified experiences, and deeper customer insights.

The takeaway is simple: loyalty works best when it’s relational, not transactional.

Tom Larsen, President, Larsen Insurance

Tom Larsen

Former restaurant owner now insuring restaurants for 30+ years. Love the restaurant owner’s who put their skills, work ethic and energy into producing “go to” places! Love working with restaurant owner’s because I get it too!

https://www.nyrestaurantinsurance.com
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